Ideas for Easy Video Content

Ideas for Easy Video Content

Shonda Smith - SVA Managing Editor

When you barely have the time and budget to create a handful of corporate videos each year, posting fresh video content on your company’s social media networks may seem out of the question. In a Business 2 Business article posted last week, Bill Faeth argues, “in a world where visual content counts, using video content as part of your social media strategy isn’t optional.”

But it doesn’t have to be difficult or expensive. Here are some ideas Faeth suggests to easily create video content:

1. Interview an expert

Conduct a video interview on a topic relevant to your audience. Send the expert a list of questions at least the day before the interview. To save money and travel, the interview can be done remotely through virtual meeting software. SVA tip: In the days leading up to the interview, ask viewers to submit their questions for the expert. It engages your audience and teases the interview.

2. Showcase an employee

You don’t have to go far to find a knowledgeable person who can talk about your product or service. Filming an employee gives viewers a behind-the-scenes look at your company. It also humanizes your corporation.

3. Create a tutorial

It’s usually easier to show how something is done rather than explain it. A simple how-to video can shed insight on a complicated process and even provide a call to action. Providing your audience with useful information also creates brand loyalty.

4. Tease a product or service

Is your company getting ready to release a product? Or is there an event you’d like to create a buzz around? Generate some hype by creating a teaser for it. It will entice viewers to learn more, and it’s an easy way to show the fun side of your brand.

5. Show your gratitude

Your company wouldn’t be where it is today without loyal customers and clients. Video is the perfect opportunity to express your gratitude. Faeth suggests something as simple as a photomontage.


While all videos should be short and engaging, it’s essential when you’re posting on social media networks. Use the ideas above to easily produce high-value content your viewers will love.

Image courtesy of Thinkstock.

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