How Audio can Make or Break Your Video

How Audio can Make or Break Your Video

Author: 
Shonda Smith - SVA Managing Editor

 

You bought the right microphones and know which tool is best for the job so you’re guaranteed to have quality sound in your next production. Right? According to Mike Argon’s recent article 5 Tips for Creating Professional-Quality Audio Content “attaining quality audio involves more than just technology; it has to do with four key interactive considerations: human, technological, environmental and logistical factors.”

While Argon’s article provides audio tips for webinars, his recommendations are valid for all video productions:

Human

The speaker should be friendly and engaging. Factors such as tone, pace or inflections create emotion and connect with the viewers.

Technological

Are you filming a tutorial, testimonial or a presentation at a conference? Know your equipment and what works best given the surroundings.

Environmental

No matter how good your talent and the technology are, if there’s background chatter or outside noise, the video is a bust. Record the audio in a controlled environment where you can eliminate environmental noise.

Logistical factors

Have back-up plans in place, rehearse with the talent, perform sound checks and monitor the audio throughout the production.

Poor audio is such a distraction that it can easily ruin an event. Make sure your speaker’s message is what’s memorable, not the audio. 

Image courtesy of Thinkstock

Leave a comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
By submitting this form, you accept the Mollom privacy policy.

The corporate video of the year?

We offer the “WestJet Christmas Miracle”  just in case you were not one of the 34 million people who saw it.

4th Annual Strategic Video Awards Winners Announced

4thANNUAL STRATEGIC VIDEO AWARDS WINNERS ANNOUNCED

Grand Award winner exemplifies everything strategic video can be:

Horror is as horror does

How do you promote a creepy movie? With a creepy video!

If “blazed and driving” is a problem, this is a solution

If all PSAs were this entertaining, we wouldn’t need to “blaze” in the first place.